Starting from scratch and finding consistency in an extremely unpredictable industry.

Phoenix Shipping is an international freight agent specialising in vehicle transport. From pandemic to port congestion and labour strikes, the shipping industry is unpredictable, to say the least. Oh, and did we forget to mention that this was a brand-new business with nothing but a committed and passionate owner/operator?

Increase In Revenue

Conversion Rate

Increase In Website Visitors

The Challenge

After several years in the vehicle shipping industry, Nick decided it was time to start his own company. The challenge? Besides a few industry contacts, no one knew about Phoenix Shipping or the services it offered.

Consistent advertising is the key to acquiring new customers in the shipping industry. With a low budget and a short time to make this work, one wrong move could unravel the entire initiative.

With up to 90% of startup businesses failing, could we help Phoenix find its footing in the shipping industry?

The IM Solution

Web Design & Long-Term Efficiency

Building a website that clearly and effectively presents what Phoenix Shipping has to offer was key. Creating this digital office was the first step to attracting new customers to reach out. SEO was chosen as the advertising solution as it is one of the highest-converting channels in the long run.